What I Learned From My First Year Of Blogging – Pt 1

Stella Asteria

Lately I shared with you an outfit recap from my first blog anniversary, and wrote a few things about the benefits I gained through this one year. Today, I share with you what I learned from blogging. There will also be another post, “what I learned from blogging – pt 2” next week.

#1 It’s hard work. First of all you need some guts! I couldn’t emphasize enough on how much I love blogging, but let’s not sugar coat anything here, blogging is hard work. It is hard, frustrating and requires a lot of discipline and time management. In most cases, when you blog, you are your own photographer, editor, content writer, marketer, stylist, makeup artist, manager, secretary, and the list goes on! There are days where you have writer’s block or complete lack of inspiration yet you still have to give your best effort to make a post worth reading and most of all, worth sharing. But contrary to what most people think, blogging is not a simple repetition of pose – click – upload. It is hard, really hard and it takes time and a lot of work! And if anyone think it is as easy as this, please be my guest. I would be more than interested to see your own blog! πŸ™‚

#2 Things change. From your style and opinions, to your friends and everything in between. Blogging pushes you to change in a way you don’t even realize at the beginning. It feels like it forces you to open your eyes. You are on a constant unconscious search for beautiful things, landscapes, backgrounds, decorations and anything beautiful. But the changes don’t stop there. You will have support from the most unexpected people and you won’t have it from the people you would expect it the most. It’s a great opportunity to declutter your friendly environment and see who is with you on this new beginning in your life and career. Having said that, I have not any expectation from my friends and family, but you know just by eye contact who is with you, who wants you to succeed and who wants you to stop and just fail. #truestory

#3 Consistency is the key. Your readers expect to see a blog post, let’s say every Monday, Wednesday and Friday. If you start posting on random days, with weekly or monthly gaps between, your readers will lose interest and stop visiting your blog eventually. Sit down and think carefully of how many days per week you can produce a good post, and then follow a consistent schedule. Now I post on Mondays, Wednesdays and Fridays. When I began, I was posting once a week and there was even a month I didn’t post anything. So I was not surprised when I saw I had 20 blog visits per day. But then you’ll ask, what happens when there are days and weeks when you really can’t go out for photos, or even write a small paragraph, or your work/family requires all your time? Well you should do the following:

#4 You got to plan ahead. Fashion is months ahead of the actual season and that lets people plan and buy ahead. And you should plan ahead too. Sometimes you may haven’t any mood for writing or taking photos, or may be sick or traveling. As consistency is the key for a successful blog, you really don’t want to be missing out posting on your blog. After being sick for almost two months this autumn, with my doctor prohibiting me to get out of home, I learned this the hard way. Now I try to have as many posts and outfit photos on my drafts as possible. Besides who wouldn’t be excited to take an impromptu day-off and have coffee with friends? I know I would! πŸ™‚

#5 Sometimes you need to take a break – Have you heard about the term blogger burnout? When you’re out of ideas, inspiration, sick of social media and generally feel like quiting. If you feel burnt out with anything, you should take a break. How? You will ask. That’s when having draft posts will come in handy.

#6 Stop holding back. I only created a Facebook fan page like a month ago. I was holding back for ridiculous reasons, like I did years ago before creating my blog. When you think of what your colleagues might think, when you postpone your photo shoots for any excuse you can imagine, when you don’t do a Facebook page afraid of what others might think, you are just holding back and that’s the biggest mistake you can do with blogging. And holing back is fear, fear of others’ opinions and fear of failure. Get rid of this, believe in yourself, and do what you got to do! More work, less talk – just do stuff and learn from your failures.

#7 Network, network, network. Make friends! Developing real relationships in the blogging community is one of the best ways to improve your blog. No one succeeds alone and it is nice to have a circle of friends to exchange ideas and focus together on the same goal. Personally I feel really grateful to have made so many friends though this year like Tori, Martina, Yasmin, Aurelie, Rosa Mari, Julia, Tatjana, Miki, Katharina and the list goes on! πŸ™‚ And I never lose a chance of introducing new friends to each other. We brainstorm and help each other every day! Look how inspiring is this instagram post of Chriselle Lim below:


Having a moment with my girl @songofstyle at the @chanelofficial show, and just reminiscing on the past. About 3.5 years ago Aimee and I booked an apartment in Paris and decided to fly ourselves out in hopes that someone would invite us to their show during fashion week. We got invited to a total of 2 shows, and we were sharing each other’s clothes, shoes, and the same bed! Although we don’t get to see each other as much, I will always be reminded of our beginning days. Now that we are here I can say that those were really the days! We spent hours just wandering about paris with big hopes and dreams. Our friendship blossomed during that time, and we made memories of a lifetime. Just a quick reminder to you all… just enjoy wherever you are in your life because eventually (with hard work, determination, and time ) you will all get to where you want to be. ?? #pfw #datacenterchanel

A photo posted by Chriselle Lim ? 임소정 (@chrisellelim) on

These are the most important things I learned from this one year (and one month) of blogging. There will also be a part 2 next week! I hope you found this post helpful and I would love to read your thoughts on blogging and what you have learned so far.

Is there anything you learned the hard way, or something that really surprised you? What changes have you seen in your life? Please share it with us in the comments section below.

Thank you so much for taking time to read this post. If you wish to learn something or for me to write on a specific topic let me know. I would love to be inspired by your questions and inform you or help you out!

Have a great rest of the week!




I was wearing:

H&M sweater

Zara jeans (similar)

Valentino shoes

Chloé bag

Photos by: Anestis iliadis

what i learned from blogging

one year of blogging - what I learned

what I learned from blogging

Stella Asteria

what I learned from blogging



  1. Jo
    14/12/2016 / 21:10

    Wow!! Stella. I love writing, but could I write something as lovely as your blog? I think not. How you find the time, goodness knows. But your posts are a delight and your sense of fashion, a delight to the eyes. And as for those gorgeous baggy sleeves on your top. Well, they blow me away with envy. Looking forward to part 2, and great things next year. Well done, Stella.
    Hugs, Jo

    • Stella Asteria
      15/12/2016 / 18:20

      Hello my dear Jo! Well if I can, I think you can too! Judging from your comments all this time, your writing is great and you are always slaying the comments section here! πŸ˜‰ If you check my very first posts, you will see how I started and the progress I’ve made in this year. My point is you learn by gaining experience, and especially when it comes to writing, even if one has a natural talent, the only way to improve it is by writing a lot!! I would love to see blog from you, and if you decide it and need some help, please do let me know! I will be more than happy to help you out and share any information I have with you. Thanks for everything! Kisses xoxo

      • Jo
        16/12/2016 / 18:27

        That is soo sweet, Stella. Thank you. I’m not sure about ‘slaying your comments section.’ It reads like I am attacking your blog with a big red marker pen. Heaven forbid! I nearly state facts. You write exceedingly well; you look gorgeous in a yellow dress, and are very photogenic.
        One day I will surprise you with a post. But for now it’s a case of keeping on top of Life; music practise and modern
        Jive sessions. Phew!!
        Kisses, Jo x

        • Stella Asteria
          16/12/2016 / 19:20

          My dear Jo, I said it in the best way possible! I used it as a metaphor on how amazing comments you write, but it was probably a failed metaphor haha! You still remember the yellow dress, you’re amazing! I am so touched because it has a great sentimental value for me.. Music practice and modern jive sounds so interesting to say the least! What kind of music are you studying? I play the piano! πŸ™‚ Thank you so much for your compliment about my writing, it means a lot because I still feel a bit insecure about it. Wishing you a great start to the weekend! xoxo

          • Jo
            17/12/2016 / 11:08

            Good morning, Stella. I too, used to play the piano. But for many years, the guitar.Easier to carry. Classical and Spanish pieces, but easily slip back into folk and blues music. Hasn’t helped that I dislocated four fingers in an accident a couple of years ago.
            I have danced for as long as I can remember. I love it! Waltzing and twirling around a dance floor is heavenly.
            How could I forget that dream of a yellow dress. I hope you will wear it again next Summer.
            xoxo Jo

          • Stella Asteria
            17/12/2016 / 19:07

            Happy Sunday! I will definitely wear it again the soonest possible my dear Jo! You are so right about the guitar, much easier to carry! Living in a different place every few months makes me miss my piano so much! I am sorry about your accident my dear.. You must be a really great dancer, it is so beautiful to express yourself through dancing. I have been doing classic ballet for a few years, but now I dance like Chandler from “Friends”!! πŸ˜€ Wishing you a great start to the weekend my dear! Big hug! xoxo

  2. 14/12/2016 / 21:39

    I completely agree with you about how hard it is to actually post. It’s not that simple. Many of us get doll up to look decent for the photos and then we also take time to learn about the items we have too. Blogging is a work of marketing by one person. Your look on this entry is also beautiful too. http://www.portiastylebook.com/

    • Stella Asteria
      15/12/2016 / 18:16

      Exactly Portia, it’s usually a one woman/man show, at least in the first few years! Thanks for reading and have a great day!

  3. 14/12/2016 / 22:12

    My dear Stella! First of all, I have to tell you that you post is awesome, everything that you write is so true (for the good and bad sides of blogging) I really appreciate the sharing side of blogging that’s why I love so much doing that! I hope not all the girls forget that! Second of all, I want to say that as always your outfit is gorgeous and I didn’t tell you yet but you have a face of a actrice, actually you remind me Monica Belluci πŸ™‚

    Now that I know that you are way more in the blogging area than me, I was always wondering if I should change the name of my blog.. (because I put my real name without any nickname..) I don’t know if its a good thing or not.. I would love have your advice in this topic.

    Lots of Love sweetie!


    • Stella Asteria
      15/12/2016 / 18:15

      Hello my dear Daniela! First of all thank you so much for the Monica Bellucci compliment, I have been told a few times but it’s impossible to believe it haha! I mean she is a goddess!! Anyway, back to blogging! πŸ˜‰ I don’t think you should change your name. Sure, a catchy name would help but then again your name is your brand. There are many successful bloggers who used their names as their blog names too (Negin Mirsalehi, Maja Wyh, Nina Suess etc). Yours is beautiful and easy to remember there’s no reason to worry! πŸ™‚ I use my name too by the way! Please let me know if you have any other questions. I am far from being a blogging guru but I would love to hale you out and share any knowledge I have gained with you! Kisses and have a great evening! xoxo

  4. 14/12/2016 / 22:33

    Oh I hear ya Stella, this is so true. One thing that is the hardest is that there will be people who will want you to fail, which is almost unimaginable. .. Cheers on your first year and I hope for many more.

    • Stella Asteria
      15/12/2016 / 18:10

      I know right? But thanks to these people we can be even more determined to succeed in our goals! On the long term, even these people and behaviours have turned out really helpful for me! πŸ™‚ Thanks for your lovely comment and wish you all the best for you and your blog! x

  5. 14/12/2016 / 23:02

    Thank you for sharing what you’ve learned so far, it’s always reassuring to see that every blogger goes through the same obstacles but ultimately the support of this community makes all the difference when you’re having a bad week or feeling uninspired!
    btw, that sweater is so beautiful πŸ™‚


    • Stella Asteria
      15/12/2016 / 18:09

      Thank you Joana, I am glad you like it! I am pretty sure we all go through the same, that’s why I believe supporting each other is the best we can do! x

  6. 15/12/2016 / 01:08

    I love reading this post my beauty! Everything is so true! Sometimes I really need a break from blogging, because it’s hard work, but after a little break I feel better and have new energy πŸ™‚
    You look amazing darling! I love your sweater and the sleeves are great! Love how you styled it to the destroyed Jeans πŸ™‚
    Thank you so much for sharing!
    Kisses, Pisa

    • Stella Asteria
      15/12/2016 / 18:08

      I agree with you my dear Pisa, after a short break I feel much better and have new fresh ideas! Thank you for your lovely comment and support all this time, it really means a lot! Hugs! xx

    • Stella Asteria
      15/12/2016 / 18:07

      Thanks a lot Nina! πŸ™‚

    • Stella Asteria
      15/12/2016 / 18:07

      Thanks so much Len!x

  7. 15/12/2016 / 06:09

    Stella, I couldn’t agree more with you! 1.4 years of blogging now and the only thing I could add is to always do what makes you happy and don’t lean into the pressure of doing what everybody else does! I hadn’t seen that post from chriselle either.. so inspiring! πŸ™‚
    Love from Costa Rica
    xx Isabella Leyva from @angulo28blog

    • Stella Asteria
      15/12/2016 / 18:07

      Isn’t it? πŸ™‚ I had a blogger burnout at this point when I read it and it really lifted me up! Glad you enjoyed my post! Keep doing what you love my dear Isabella and thank you for stopping by! x

  8. 15/12/2016 / 11:05

    Really interesting points. It’s true that you will get support from unexpected places, but not from where you might have expected it to come from. And things do change quickly, so planning is invaluable!
    xx Jenelle

    • Stella Asteria
      15/12/2016 / 18:06

      I am glad you enjoyed reading Janelle, thanks for stopping by! x

    • Stella Asteria
      15/12/2016 / 18:05

      Thank you Olga, I am glad you found it useful. I will check your blog! πŸ™‚

  9. 15/12/2016 / 11:32

    I totally agree with you in those points – especially the second one! I’d never thought that blogging would my open my eyes in such a good way. I wish you all the best for the coming years Stella <3 Can't wait for the second part πŸ™‚
    xx, Carmen – http://www.carmitive.com

    • Stella Asteria
      15/12/2016 / 17:59

      I know right? I am really surprised on how blogging improves our aesthetics in so many ways. Thank you so much for reading and for your beautiful wishes Carmen! πŸ™‚

  10. 15/12/2016 / 14:24

    What a lovely post, Stella! Even tough I started blogging a few months earlier than you did I learned a lot from this blogpost! In so many of your points I could totally see myself in what you have written. You are truely speaking from the depths of my heart. I’m still struggling with my time management and I haven’t come over my fears so the Facebook Page is on the schedule for months now! Anyway: you look wonderful as always and I’m really happy you decided to blog because you inspire me everyday through your engagement, beauty and talent! Have a lovely day, my dear!
    Btw: thanks a lot for the mentioning! So glad about it! ❀

    • Stella Asteria
      15/12/2016 / 17:47

      Thank you so much for your continuous and genuine support my dear Katharina! It really means a lot and you are a true inspiration to me as well! I hope to be able to like your Facebook page very soon. All these fears are just in our head and they just hold us back. πŸ˜‰ Have a wonderful evening!

  11. 15/12/2016 / 19:05

    Congratulations on completing one year of blogging! I definitely agree with so many of your points. You definitely do change as you continue blogging. Since I’ve had my blog for a few years, it’s been fun to see how much I’ve grown. I also agree that sometimes you need to take a break, and I wish I had realized that in my first year. Again, congrats and here’s to another year of blogging!


    • Stella Asteria
      15/12/2016 / 19:14

      I agree with you Helen, I wish I had realised that too earlier, as a break can be much more beneficial than insisting on producing a post when it’s just not possible to do so. Thank you for your lovely comment and best wishes for your and your blog! πŸ™‚

  12. Mj
    15/12/2016 / 19:23

    Congratulations again Stella.
    The post is just perfect.
    Well done and wishing you good success
    Love ?
    M | http://www.mojintouch.com

    • Stella Asteria
      15/12/2016 / 20:53

      Hello Mojisola, how nice to hear from you! Thank you for your beautiful comment and wishes, it means a lot! Wish you happy holidays for you and your family! xo

    • Stella Asteria
      15/12/2016 / 20:53

      Thanks Wiebke! πŸ™‚

  13. 15/12/2016 / 23:14

    Hello my friend, yes you are completely right. there are always a lot of things to learn or to be learned from.. our experiences and mistakes of course. Thank you, that you noted my name, it means a lot for me.
    On IG I didn’t realize that your sweet blue pullover is short. it looks so cool together with the t-shirt and ripped jeans. as contrast you wear the chic Valentino shoes, this is harmony for my eyes, greets from Switzerland , Martina

    • Stella Asteria
      16/12/2016 / 12:26

      I could’t miss mentioning your name my darling Martina, you are one of the best people I have met through blogging, and I am grateful for being able to call you a friend! Wish you all the best for your blog, I am so happy it is finally online and you can document your style there too! I am sure you will make it big! Happy Friday and big hug! <3

  14. 16/12/2016 / 00:29

    I will just say for you to keep doing what you’re doing, you’ve already gone far with your blog. I though personally that you had been blogging for many years. Happy Holidays, darling! <3 /Madison

    • Stella Asteria
      16/12/2016 / 12:25

      Thank you Madison, that’s the best compliment! πŸ˜€ Happy Holidays my dear! xoxo

    • Stella Asteria
      16/12/2016 / 12:24

      Thank you Helena, happy holidays to you too!

    • Stella Asteria
      16/12/2016 / 12:24

      Thanks Tiffany! πŸ™‚

  15. 16/12/2016 / 09:22

    Congrats on how far you’ve come! You’ve got a fantastic sense of style. πŸ™‚

    XoXo Noma

    • Stella Asteria
      16/12/2016 / 12:24

      Thank you so much Noma! πŸ™‚

    • Stella Asteria
      16/12/2016 / 12:23

      You are so right Violette! Glad you like my post, thanks for reading! x

    • Stella Asteria
      16/12/2016 / 19:24

      Thanks for reading dear!

  16. 19/12/2016 / 10:51

    My lovely Stella,

    this article is amazing and so so true!! I’m happy I’ve met a friend like you in this superficial Instagram world <3
    I am so sure that one day you will be a real big blogstar!!

    Lets just book a ticket and visit Paris Fashionweek <3
    What do you think?



  17. 19/12/2016 / 12:21

    I love this post so much!!! It was such a really pleasure to read it. You did express all these feeling and thoughts so normally and please, let me use the word ”beautifully”.
    Your outfit rocks one more time, love these layers. Keep up the gorgeous work dear Stella! Kisses, Helene.

  18. 19/12/2016 / 14:28

    Awesome post, Stella! I can totally relate to everything you’ve learned, and I’m still working on some of those points. I really liked your post from Chriselle Lim, very encouraging and inspiring. Thanks for sharing, keep up the great work! You look gorgeous in that outfit, as usual!

  19. 20/12/2016 / 19:04

    My two year anniversary is tomorrow and I’m doing a post just like this! Can I just say, in a year you look like you are killing it. I love love love your blog, the way you write, your photography, and your stellar outfits! With all the things you learned this past year, I love that you got through your fear. Being able to know you’re scared of something/holding back and still get past it is amazing!!! You should totally be commending yourself for doing something you were nervous about doing before. I mean, look at where you are now—even better than where you started. Can’t wait to read your two year post!!

  20. 21/12/2016 / 13:29

    Just a fantastic post my dear, cannot be more agree, cause I know from the begining all hard and difficult things we should face off. And I so happy to see you “growing up” day after day with consictency, building your own such a unique feed and let me add network.
    Love everything you do Stella, I’m your fan and supporter, and thank you so much for your precios support !
    Go ahead !
    Much much love

  21. 02/01/2017 / 13:41

    β€œFashion is months ahead of the actual season and that lets people plan and buy ahead. And you should plan ahead too.” Once again, spot on! Another enjoyable and informative post so many readers will benefit from. I particularly love #7…Networking. It is definitely key to increasing your audience, and developing relationships with other bloggers/brands. BTW, I admire the relationship between Chriselle Lim & Aimee Song! I’ve been following them for years. This is an example of a true support system.

    It’s been really great catching up on some of your posts. It’s sad that I don’t have the time like I once did. I really miss engaging with everyone on a weekly basis. Hopefully, this year my situation will change (Lord willing) so I can come back stronger than before. Have a great week love! Xx
    A| https://norulejuststyle.wordpress.com/

  22. 06/09/2017 / 20:49

    Hi Stella! I just found your blog and I’ve already read a ton of your posts! I love your writing as well as your style! I’m 5 months into fashion blogging and some of the things you’ve written have already proved to be so true. I have one difficulty though. I’m bit shy and I don’t know how and where to start networking. Do you have any tips?

    P.S. I’m from Greece too and it makes me so happy to see more and more people from my country succeed in this field!


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