What I Learned From My First Year Of Blogging – Pt 2

what I learned from blogging

Last week I wrote about what I learned from blogging, so here is part two! If you missed the previous post, you can read it here, and there is also my first year outfit recap here.

#8 Building a strong following – social media is incredibly important. This is your greatest asset as a blogger and it’s the first thing that companies are looking at. Your numbers. Make sure to know your audience and how they interact with you, answer their questions and be approachable. For me, Instagram, Facebook and Polyvore seem to work the best, but for you it maybe something else. Trying to be 100% active on all social media at the same time definitely won’t help. The number one rule of marketing is to focus first on an already existing audience, and then try to attract new ones.

#9 You have to do only the things you do best – Let’s say you are an excellent writer and stylist but you lack a lot in photography skills. You’d better leave your tripod at home, and leave this work to a professional photographer, who will not only do it much better than you, but he/she would save you much precious time and energy, for you to focus on something you do really well. It can be something else you are not too good at or don’t have passion doing it. Eventually, you will have to create a team. So think about how you would want this dream team to be and what tasks you will do for yourself and which ones you need to assign to others.

#10 Use a reliable hosting and your own domain name – Instead of uploading your blog in a domain name like www.yourblog.blogspot.com you can and must have your own domain like www.yourblog.com. If you had a storefront, would you like another brand to be mentioned on it? I don’t think so. Same goes for your blog name and domain name. Plus, you should know it’s a big and painful procedure to migrate from blogpost or wordpress to your own domain name. Thankfully I made the right decision on this from the beginning.

#11 Content is king – Creating content just for the sake of content just won’t cut it any more. It may have worked for a few bloggers who made it big just by posting a few outfit shots, but that was years ago. The fashion blogging vertical has been over-saturated for years and getting noticed today is a lot harder than it was six or seven years ago. You have to provide something your readers really need, and adds value in their life! You can add value to your readers’ life by solving a problem they have, by inspiring, teaching them something or entertaining them, not only from your blog but from your social media too! Posting your avocado toasts and what you had for dinner just won’t cut it any more.

#12 Stop complaining – Juggling a business, blog, and a busy life can be tough. It was your choice in the first place so stop complaining about it, or stop what makes you complain at the first place. You are not going to be the next top blogger over the first moths (and maybe years), nor you are going to have 100K followers on instagram. Rome wasn’t built in a day and overnight success is just not worthy. Having said that, I know it is hard from aspect of time management and so many other things, but complaining will attract more reasons to complain about in your life. Period.

#13 Don’t compare yourself to others – Comparison is the thief of joy, confidence and productivity! I am guilty too. Comparing yourself to others is the worst thing you can do to yourself for so many reasons. Most of the times we tend to judge ourselves so hard, in a point that feels like self-punishment. Why do we do that? Would you treat that way your best friend? Or anyone else? Probably not. Would you let anyone else comparing you to other people? I bet you wouldn’t! So stop comparing yourself to others and stop comparing your beginning to someone else’s peak! Instead, try to observe your rapid improvement comparing your last year’s posts and ideas, your style improvement, your writing improvement, and think of how many things you’ve learned. Love and encourage yourself, believe in yourself and stop comparing.

#14 Quality vs Quantity – Focus more on marketing your content than on creating it. What I mean is you should rather prefer having two or three GREAT posts per week (one is really not enough), than five mediocre posts. Don’t mess with your brand and always remember that the quality is very important both on your blog and social media channels. Post, and then promote, promote, promote.

This is what I learned from blogging this one year (and one month). There is also part 1 here! I hope you found this post helpful and I would love to read your thoughts on blogging and what you have learned so far.

Is there anything you learned the hard way, or something that really surprised you? What changes have you seen in your life? Please share it with us in the comments section below.

Thank you so much for taking time to read this post. If you wish to learn something or for me to write on a specific topic let me know. I would love to be inspired by your questions and inform you or help you out!

Wishing you Merry Christmas to you and your families! With lots of love, peak of health, happiness and prosperity!

Much love,


I was wearing:

Massimo Dutti coat (similar)

H&M sweater

Vintage skirt (similar here and here)

Balenciaga bag (no longer available, similar here)

Miss Sixty pumps (similar here on sale!)

Chanel sunglasses

Photos by: Anestis Iliadis

stella asteria

what I learned from blogging

what I learned from blogging - Stella Asteria

what I learned from blogging

what I learned from blogging

what I learned from blogging

This is what I learned from blogging

Outfit Details

what I learned from blogging

Stella Asteria



  1. 21/12/2016 / 18:32

    Hi Stella, I have to say not everyone can pull off the sock+heel look but you certainly can πŸ™‚
    Great tips –

    • Stella Asteria
      23/12/2016 / 21:21

      Thank you Lorena! πŸ™‚

  2. 21/12/2016 / 19:42

    Everything that you say is so true and also so inspiring! thanks for sharing these informations especially because i m blogging since less than one year so I learned a lot from your article. πŸ™‚

    Have a good one my sweetie.

    • Stella Asteria
      23/12/2016 / 21:21

      I am really happy to hear that my dear Daniela! Please feel free to ask me anything anytime! Hugs xo

  3. 21/12/2016 / 20:22

    I startet blogging 4 months ago and your tips were so helpful!
    Thank you so much!


    • Stella Asteria
      23/12/2016 / 21:20

      So glad to hear that dear! I will definitely visit your blog! Happy holidays! xo

  4. 21/12/2016 / 22:18

    These are great thoughts Stella! I love the part about contributing to the blogging niche – whether it’s through top notch style, or editorial writing, or merely a great personality that lightens up someone’s day with positive words, I think it’s important to find what makes you stand out and elaborate on that. Love reading your blog and your incredible sense of style is inspirational too! Keep up the good work hun and wishing you an even greater year to come! πŸ™‚ xo~ Lena

    • Stella Asteria
      23/12/2016 / 21:20

      Thank you so much my dear Lena, I am glad you enjoyed reading and congrats on your blog rebranding! I really like your work and wish you as well all the best!! Happy holidays! xoxo

  5. 21/12/2016 / 23:59

    My dear friend i want to congratulate you for your year and a month blogging!!!
    i am sorry to hear that you were sick itΒ΄s great that you are already recovered and that time is behind.
    CONGRATS!!! on the amazing job you have been made during this time! love seeing your post and awesome picture that every time get better and better!!!, your sense of style is unique and always so chic!! plus you are gorgeous not only in the outside also in the interior!!
    i send you a huge hug!! and wish you a lot more succes comes to you!!

    • Stella Asteria
      23/12/2016 / 21:18

      Thank you so much my sweet friend! Your support and friendship means so much to me! You are a true sweetheart! Happy holidays and my best wishes for a happy, healthy and prosperous 2017 for you and your family! Much love! xoxo

  6. 22/12/2016 / 00:02

    And my dear!!! how wonderful is your outfit!! you rock socks and heels taking them to other level of sophitication!! love your poses and style!!
    Huugs!!! πŸ™‚

    • Stella Asteria
      23/12/2016 / 21:17

      Thanks Alessia, glad you like it! πŸ™‚

  7. 22/12/2016 / 09:44

    Dear Stella, thanks for sharing all this great information. Blogging is really not easy and sometimes I’m lacking in motivation and not at all inspired, but I guess it’s part of it. I follow your blog and always look forward to your next post. Have the best christmas ever and lots of success!
    xo Yvonne

    • Stella Asteria
      23/12/2016 / 21:17

      It’s definitely part of it my dear Yvonne! I am sure all of us go through it from time to time so don’t feel it’s just you! πŸ˜‰ I really like your blog and style by the way! Keep it up & Merry Christmas to you and your beloved ones! xoxo

  8. 22/12/2016 / 10:44

    Very good advice. Thank you! I understand that a blog – it is troublesome)) But I try to live for myself, because I love to write) I think that his work should be loved, and then it will be profitable!

    • Stella Asteria
      23/12/2016 / 21:16

      You are so right Kira! Thank you for your great comment! πŸ™‚

  9. Jo
    22/12/2016 / 11:29

    I loved reading Pt 2. It’s full or wonderful advice. It seems you are a natural writer or words, Stella.
    One day I will surprise you with my very own blog. But it’s knowing what others would want to read.
    Oh, the little flared skirt I though would look lovely with your bomber jacket, was not in a previous post, but in a fashion magazine. Oops .
    A question: If you had time. What was your favorite book this year? And do you have an all time favorite book?
    p.s.. those little socks are sooo cute.
    Christmas love, Jo x

    • Stella Asteria
      23/12/2016 / 21:15

      My dear Jo, thank you so much for complimenting my writing, I really appreciate it! I do hope to be surprised by your blog one day soon! That would be amazing! What an interesting question about the books, and a hard one! It’s so hard to choose, even harder than choosing my favourite designer! πŸ˜‰ My all-time favourite book is ‘L’Anime Delle Donne’ by Aldo Carotenuto! I don’t know why but I feel that you would love it as much as I do. And if you do, I recommend you to read all of his books. It’s food for the soul! Fashion-wise, my favourites are ‘Chanel Catwalk’ with all the work of Karl Lagerfeld and ‘How To Be Parisian’. What types of books you prefer? xoxo

      • Jo
        05/01/2017 / 18:18

        Oh, Stella dear. You are a sweetheart. Thank you so much for answering a difficult question. I just know I am going to love that book. And Chanel. Was my Mother’s favorite. The look and the perfume.
        Keep this to yourself, but my favorite book is Louisa May Alcott’s Little Women. It was a bedtime story read to me when I was little. And I have it still! Oh how I longed to be the tomboyish, Jo March, who would climb a tree and read a book, sitting on a branch. That sounded like Heaven to me.
        One Lifetime is not enough to read all the lovely books, but I would recommend Vikram Seth’s, A Suitable Boy (All 1,349 pages). And the novels by
        Annie Proulx. I’m trying hard not to mention, the works of Jane Austen, and the poetry and letters of Rupert Brooke. And, and, and……
        I hope you find this post, Stella. It’s now Jan. 5th and already I am 6 months behind.
        Ever, Jo x

  10. 22/12/2016 / 11:49

    Absolutely gorgeous!! And I really agree with your learning points (even though it took me so much longer than a year to find out, hahaha)! You are really doing a great job which is probably also because of your critical eye on your work! Absolutely love the turtleneck and the socks in your pumps! Such a great way to still be able to wear your heels, but protect yourself from the cold as well:)!! Big Xx and can’t wait to see your new look tomorrow! Xx Susanne – http://bagatyou.com

    • Stella Asteria
      23/12/2016 / 21:09

      Thank you so much my dear Susanne! It really means a lot that you like my job, and please know that I am a big fan of you and your work! Keep it up! Best wishes for Merry Christmas and a happy, healthy and prosperous new year!! xoxo

  11. 22/12/2016 / 15:19

    Gorgeous look & pictures as always! Thanks for sharing all these tips about blogging. I realised that blogging is really demanding if we want to evolve, and that most of the work is actually done in backstage (writing, scheduling, working on pictures…). It is such an interesting activity!
    I seriously thought that you had this blog for a longer period of time than 1 year, you look so professional! πŸ™‚ Happy first blog anniversary! (We’re having our first blog anniversary this month too!)
    Merry Christmas to you, Stella!


    Claire from Dresscape

    • Stella Asteria
      23/12/2016 / 21:08

      My dear Claire, thank you for your lovely comment and compliment! I am really happy to hear that my blog looks older! πŸ™‚ Thank you! You are so right, blogging is interesting (and intense) activity! So many things to do but so much pleasure and excitement doing them! I am wishing you Merry Christmas and a Happy New Year both to you and Nicolas, and all the best for your life and blog! Hugs! xo

  12. 22/12/2016 / 17:10

    Totally agreeing with all of your tips here! Blogging is so different these days, so it’s important to be constantly learning and growing!
    PS. Love your socks and heels!
    x Emily

    • Stella Asteria
      23/12/2016 / 21:03

      So glad you like it Emily! I love your blog! Keep it up! xoxo

  13. 22/12/2016 / 18:13

    Truer words havent been spoken…there are so many good thoughts in here and a lot of people forget the reason they started when things get rough. Thanks for sharing and that outfit is super cute.


    • Stella Asteria
      23/12/2016 / 21:01

      You are so right and thank you for your lovely comment Kristine! Glad you like my post! πŸ˜€

  14. Sam
    22/12/2016 / 21:05

    These are really great tips. I’ve been blogging two years and yet you are much wiser than me! πŸ˜› I have to work on promoting my posts and being more present on social media…

    Samantha Series

    • Stella Asteria
      23/12/2016 / 20:57

      Haha Sam thank you! I feel you, I really have to work on promoting too! And on my Snapchat! Let’s do it together! πŸ™‚

  15. 22/12/2016 / 22:17

    Congrats on a year of blogging beauty! You have picked up some great insight in your first year of blogging! I totally agree that content quality is super important and if I’m not feeling inspired to write a post then I won’t force myself to pump out content because I won’t have anything worthwhile to share! This is my second time launching a blog and I definitely am doing things a lot more differently compared to last time! You look beautiful as always. I am so happy to be a regular reader of your content because I Enjoy it so much!

    xoxo Rina

    • Stella Asteria
      23/12/2016 / 20:56

      Thank you so much my dear Rina! You are so right, it has happened to me too and I chose to post nothing instead. I feel like it has to be natural, not “forced”, right? Wishing you happy holidays for you and your family! Hugs xo

  16. 23/12/2016 / 10:31

    Thank you for your generosity my dear Stella (you know what I mean)! What it take others years to master (myself included) you and Anestis have done it in only few months. Great job to both of you!

    • Stella Asteria
      23/12/2016 / 20:14

      You are most welcome my dear friend! and by the way you & M do an amazing job with incredible improvement in every post! Thank you so much for your lovely words and appreciation, it really means a lot to both of us! Merry Christmas & a Happy New Year to both of you and your beloved ones! xoxo

  17. 24/12/2016 / 04:06

    I love the socks with the heels. You always do a wonderful job of tying colors together through your accessories. I love the line about comparison is the thief of joy. Well said! I know we have had this conversation before about worrying about our Instagram following, growth, and engagement. The most important thing is focusing on your own progress and making sure it’s positive relative to your own work. Great insights babe!

    xx Yasmin

    • Stella Asteria
      26/12/2016 / 12:19

      You are so right my dear Yasmin! Glad you like my article! Happy holidays for you and yours, and thank you so much for your lovely words, support and encouragement through this year! xoxo

  18. 27/12/2016 / 12:03

    My dear Stella,
    thank you for all that tipps. I love learning by reading. Of course, a lot of things are just known, but there are also some facts which are new.. btw sometimes we understimate something and it is very interesting to read about experiences of other blogger who we adore – as I adore you. As by the look: I love that winter Outfit, especially the white coat. If I could I would buy it.
    Have a good day honey. Martina

    • Stella Asteria
      28/12/2016 / 12:35

      Thank you so much for your wonderful comment and words my dear Martina, I really appreciate it! xo

  19. 02/01/2017 / 13:28

    There’s that infamous sock-heel look! You manage to pull it off so well each and every time! Love this look Stella! β€œTrying to be 100% active on all social media at the same time definitely won’t help.” So True! I couldn’t have said this better. It’s challenging enough to remain active on three, let alone every social media outlet. Outstanding content! This is great information for those who want to be more developed or for those who are just starting out in the world of blogging. Hope you’re having a wonderful Monday! Xx
    A| https://norulejuststyle.wordpress.com/

    • Stella Asteria
      10/01/2017 / 18:21

      I am really glad you found my points helpful my dear friend! I am looking forward to see you coming back strong as ever! Much love! xo

  20. Jo
    04/01/2017 / 21:15

    I have just read an earlier post about you sorting through your Mother’s closet. Feeling the quality of the vintage dresses. I remember my Mother telling me about the different materials, and what to look for when buying clothes. I loved those times.
    I see in the recent Scottish Fashion Week, Alesha Dixon wearing a very pretty off the shoulder, flared calf length green dress. She was wearing heels and cute little socks. You were promoting the sock look last year. I wonder if she’s seen your blogs?
    Hugs, Jo

    • Stella Asteria
      10/01/2017 / 18:24

      Ah those times. Actually I don’t happen to have many things from my mom, but I am so thankful that I got this yellow dress as it means so much to me, you know. I haven’t seen the look you describe but sounds angelic! Socks and heels are an all time favourite for me and a dumb fashion faux pas that I love breaking! πŸ˜‰ Thank you once again for reading my dear Jo, you are the best! Hugs!

  21. 18/04/2017 / 11:39

    I’m delighted happy that I have found your blog. I really can see the hard work in it and I just love it. Very inspirational.


    • Stella Asteria
      18/04/2017 / 11:58

      Thank you s much May, I am very glad to hear that. Keep in touch! x

Leave a Reply

Your email address will not be published. Required fields are marked *